March 2008: the Vodafone project begins. The SEO traffic to the webpage was 8%.
October 2016: SEO traffic is 53%.
A SEO/SEM integration was carried out.
Decreasing the SEM budget has helped the brand allocate resources on other forms of online advertising; this has not affected relevant visits from SEM campaigns.
We have ranked very relevant generic business words under the top 5. This has helped Vodafone become the second mobile company in Google presence in Spain, very close to Movistar.
SEO visibility for Vodafone has increased strongly since 2008. The web has been redesigned four times, and CMS changes have been implemented without this affecting the web’s traffic nor ranking.