How brands have joined ‘May the 4th’ on Twitter
Yesterday the world celebrated “May the 4th” to commemorate Star Wars, one of the most influential movie sagas in history. May the 4th is a reference to “May the force be with you.”
In case you were still wondering, we are sort of fans of this saga (but just a little bit). But we also love Social Media, so we like to see how some Spanish brands join this day via their social profiles to profit from the virality of the international hashtag #MayThe4thBeWithYou.
Many brands did something traditional: a picture of a character from Star Wars in their products. This was the case of Spanish pizza chain Telepizza, for example:
Que la pizza te acompañe #StarWarsDay pic.twitter.com/L0qiuSxnQl
— Telepizza España (@telepizza_es) Mayo 4, 2015
Starbucks did something similar with a GIF that turned a Frapuccino into a lasersaber:
La fuerza es poderosa en ti @Frappuccino #MayThe4thBeWithYou pic.twitter.com/OqFMxzcGhs
— Starbucks España (@starbucks_es) Mayo 4, 2015
Spotify went a step further using the soundtrack of Episode IV so that John William’s music joined the forced:
Que la fuerza esté contigo, jovén padawan http://t.co/woVSlatbRt #MayThe4thBeWithYou
— Spotify España (@SpotifySpain) Mayo 4, 2015
Others like El Corte Inglés reminded people that they have a dedicated profile for customer support. They did this in a very appropriate tone for this galactic day:
Si la duda o el desconocimiento te asalta, comunicar con nosotros en @elcorteinglesAC tú puedes #MayThe4thBeWithYou pic.twitter.com/mp54yYgq8J
— El Corte Inglés (@elcorteingles) Mayo 4, 2015
Other brands made use of this day to promote their services, which seems natural. Movistar called out for a junior public with the help of Disney, and reminded its followers that DisneyXD would broadcast several Star Wars specials:
Que la fuerza te acompañe en el Día de Star Wars con DisneyXD, dial 85 de #MovistarTV 😀 http://t.co/kD4KVf8efM pic.twitter.com/G1nujYkUew
— Movistar España (@movistar_es) Mayo 4, 2015
The home delivery catering company La Nevera Roja launched a discount for that day. This is very useful if, like us, its followers planned a movie marathon…
Que LAFUERZADELNR te acompañe y con este código 20% de descuento en tu cena de hoy! 😀 Siéntete como un Jedi, pide ya http://t.co/exHcjIkVIp
There are more and more funny dates that become viral and generate a very high volume of mentions in social networks. With this move, it is natural that brands want to join, but this cannot be made any way. Using a freak picture is very common, users want something more, and they are happy with a touch of originality.
What will the next May the 4th offer us on networks? Be patient, our young padawans…
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