We proposed that the client create a new blog. The Innovation department at Internet Republica designed and programmed it before we launched it online.
The blog’s purpose is to entertain, inform and train while also showing DIA’s products in a manner that does not look like a corporate ad.
In the blog’s two and a half years, we have managed to rank it as a top reference in the supermarket industry, including cleaning tips, recipes, advice for the home, family, fashion and beauty. A single post received more than 12,000 visits in just four days.
The success of what is written relies on content optimization which follows a SEO strategy that picks interesting and relevant content. Additionally, the articles enjoy a strong circulation strategy that helps the content to go viral.
We also created a newsletter in April, 2015, to help our followers keep up to date with what we publish on the blog.
Users can register on the blog itself. The number of users has been growing steadily. We have used different strategies to achieve this increase in users, like incorporating raffles and special promotions through the blog’s entries.
Moreover, the blog encourages conversation with users, including questions which they can answer talking about their experience and their own tips. This has helped us make a more interactive blog.
The blog is also linked to the different products sold by DIA in its online supermarket. This encourages the purchase and promotion of the supermarket’s new products.
Contents marketing, Marketing de contenidos, SEO