At the end of 2017, Mapfre wanted to launch a service that would revolutionize health insurance by offering the latest technology available in the health sector at affordable prices for everyone.
What did we do?
We define the whole urls architecture and create all the contents of the web, both contents generated by registered doctors and general contents, respecting the business objectives without sacrificing the SEO positioning, critical in the acquisition plans of the brand.
All the contents of the website were created on time, despite the fact that the deadline was very tight.
The website has perfectly optimized content that in turn serve the business objectives, being SEO traffic the main source of traffic for the project from the first weeks of the launch of the portal.