In this post we will see how the ranking of a post evolves through time. We will use different techniques: increase the content, increase the density of keywords, apply link building techniques… Read it as it were an experiment.
The aim is to try and rank in the first search positions for searches like:
how to rank a post
how to rank an article
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rank an article
In the first place, we will write a 500-word article and the basic on-page optimization of the Yoast plugin by WordPress.
Then we will add content and keywords and tags that contribute to highlight them.
On-page factors to rank an article of a blog
Although it is not a SEO factor itself, the most important thing is to have quality content, that is, useful and informative content so that we get links and “recommendations”, which is the basics of how Google works: if you do something well and you are an expert on something, you will be referred to.
Unfortunately, this premise has perverted through time, and people use it with the opposite effect: if you have links and people refer to you, that means you are good, but we all know this is not always like that.
This goes into one of the perversions in Google rules (however you want to interpret this) because we have to create content thinking on users and not search engines. However, we always want to know what people search for more so that we can get the highest volume of visits from the search engines.
The study of keywords can be as exhaustive as you like, but in the case of an article with its own features (ease to create many pages with different content) we can do a basic study to learn which are the most used terms in relation to the content we want to rank.
For example, a user will understand the same if we write “The best sports cars manufacturers” than if we use for title “The best sports automobiles manufacturers”.
However, the terms “sports cars manufacturers” and “sports automobiles manufacturers” do not have the same kind of searches.
Therefore, it is recommendable to have at least a basic list of related terms to our post and use them throughout it.
Other than a key to success, this is rather a must to avoid failure. When publishing an article on a blog we have to introduce a descriptive title, optimized for the sentence(s) we want to rank, as well as using an H1 containing phrases, words (and synonyms) we want to rank for.
And of course, do not forget about optimizing the URL adding relevant keywords but avoiding it becoming too long.
Moreover, although this is not as important, we have to take care of the rest of the title levels (h2, h3, etc.) using them always with a logical criterion. It does not make much sense that a list with 10 items all have an h2. Each tag has a semantic use to which we have to get as close as possible.
As Lope de Vega said in a famous sonnet, “the minimum content I am reaching; count if there are more than 500 words, and it is done.”
A technical note:
We will update and improve the content of this post.
For the sake of orderliness, in the source code of this page, under this sentence, we will include comments on HTML about the evolution of the ranking for different keywords.
Image via Balakov.