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Creating a keywords dictionary

The best way to start a good SEO ranking strategy is to spend enough time searching for and choosing the most appropriate keywords for your business. Making wrong decisions in this step can put at risk the results of our work. In this first article...

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Five tips to publish on Instagram

Instagram, yes, the trendy social network. This subject complement has been true since the creation of the network. It was first trendy for early adopters, then for Android users; you might remember the clash that started with iPhone users for who took the best pictures...

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Steps to configure a sitemap file

Before explaining how and why we should configure the sitemap file in our page, we will provide a definition: What is a sitemap? It is an XML file that we have to include in our webpage to outlay each of the internal URLs that build up our website...

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Does Amazon use search engine cloaking?

In the early days of SEO, cloaking was a common technique to position a web for a specific search. Cloaking consists of showing different content to search engine bots and users, so the code that search engines read it optimized to improve the website’s position,...

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