Search marketing needs to consider the overlapping strategies for SEO and SEM, joining their actions in order to meet their shared objectives. As we have discussed in our blog, this is sometimes complicated because brands distribute their investments by channel using specialized agencies. The challenge...
Instagram never stops. And not only because it already has more than 800 million active profiles, but because it never stops offering new features and updates. The latest arrival is Polling inside Instagram Stories. But what does this mean for brands? How can they take...
When we start designing a website from scratch, one of the factors that must be kept in mind is the information architecture or content tree. This phase is the most important and will define the success of the project. What needs to be kept in mind...
The buying habits of consumers have evolved significantly over the past decades. In the 80’s, consumers bought at traditional stores. In the 90’s, franchises started to growing and by the year 2000 anything a consumer could possibly need could be found at a single point...
The theme of SEO-friendly URLs for organic positioning isn’t something new in the industry. In fact, we’ve been talking about it for some time in our blog, under How to optimize a URL for SEO. Nevertheless, the structure of URL’s is one of the fundament factors...
SEO is based on a constant updating. Before, all this was oriented towards desktops. But suddenly what we call “mobile first” has appeared and now it has changed everything. Before, we always worked with written searches. But now these searches can also be spoken. That...
During all of 2017 a lot has been written about “mobile first”. This is Google’s new indexing system which is based on mobile content and not on desktop, as was the case in the past. According to the recommendations from Google, there are three types of...
BlueBorne is a malware which was primarily developed for espionage, the theft and ransom of documents. Usually malware requires you to click on a link or download some type of file in order to infect your device. It already sounds threatening, right? More than 5 billion...
We are sure that on more than one occasion you’ve fallen for fake news on the Internet or social media. Don’t worry! This has happened to all of us. What is important is to detect the disinformation and know how we can avoid being deceived...
Today we want to talk to you about place branding. Even if English is not your first language, you’ll know what we are referring to. Or at least you’ll have an intuition about it, given the title of this piece. Tourism, for example, at the national...