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marketing reaction

“Action-Reaction” Marketing

  It isn’t new. You’ve certainly heard people talking about it, and if you haven’t, then you’ve certainly seen some recent example of this very spontaneous way of publicizing yourself.   In social media, information is power. During the 24 hours of the day, news and new...

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SEO friendly

Ten tips to make your PDF’s SEO friendly

  The optimization of PDFs for SEO continues to not be fully exploited, in spite of its potential. A PDF document has a lot of content which Google can search, index and classify, and it can be the key which defines the difference in an SEO...

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Common SEO Mistakes

When it comes time to position a web page or a blog, it’s important to pay special attention to your SEO strategy. If you don’t know how, you can end up doing it incorrectly which will influence your positioning and visibility.   If we talk about strategic...

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Happy Birthday Instagram Stories

It doesn’t seem that long ago, but it’s the birthday of Instagram Stories. Facebook’s digital photo app is celebrating its first birthday.   Even though it caused a lot of criticism among users, it is now one of the most frequently used functions in the application. So much so...

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giphy herramienta

Giphy: So much to offer

They say we only use 10% of our brains (this is fantastic, because we can be 90% smarter….). If this is true, then with Giphy the same thing can happen. Because we’re only using a small fraction of the functionalities of this tool.   Giphy has grown...

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Why everybody is talking about Blockchain

Lately it seems that everybody is talking about Blockchain, or what comes down to the same thing:   “the chain of blocks”.  This new technology has the possibility of improving the lives of many people, since it will offer greater transparency, better security, and much more.   There...

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revolucion digital

The era of the digital revolution

We are embarking, without even fully realizing it, towards a new era in a future which has become ever closer. But – what will this future technology be like?   This is exactly what the authors of the study asked. Twenty experts in technology have produced Dell...

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todos somos influencers

We are all influencers

  Today, everybody knows what an influencer is.  Right?  Well, maybe your grandmother doesn’t, but if you tell her that so-and-so recommended a certain brand because it worked really well for them, and that’s why  you bought it for her, well then maybe she’ll understand too,...

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Internet República

The power of pictures

Today we all manage a significant amount of information. And it may sound trite, but it’s true that “a picture is worth a thousand words”. Because you have to get people’s attention, spark the user’s interest, and stand out above the rest.     As an example,...

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