Master in Search Marketing

Why study with us?

Currently, a digital marketing strategy is fundamental for any project. Therefore, among the most requested online marketing profiles the SEO / SEM consultant or Digital Marketing Specialist stands out. Unlike other disciplines, this requires a greater preparation that allows professionals to lead projects effectively and achieve the desired results. With this instructor-led course Master’s, you will be prepared for it.

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    Master’s in

    Search Marketing

    (SEO + SEM + Web Analytics)

    by EEME Business School

    Internet Republic

    Master’s in

    Search Marketing

    (SEO + SEM + Web Analytics)

    by  Internet Republic

    Universidad Isabell II

    Master’s in

    Search Marketing

    (SEO + SEM + Web Analytics)

     by  Isabel I University


    After the success of the first edition, at the end of our second attendance-based Master’s in Ssearch Marketing you will be perfectly capable of:

    • Developing a search marketing strategy (SEO / SEM) adapted to the needs of each project.
    • Perform the daily work of a consultant: audits, keyword studies and reporting, among others.
    • Manage SEO and SEM projects, either from a client or from your own company.
    • Master the tools used by search marketing professionals: Excel, Google Analytics and the specific ones of each area.
    How long does it last?

    How long does it last?

    This Master’s has a duration of 200 hours.

    When does it begin?

    When does it begin?

    We start on 13 October in Madrid (On-Site Master’s).

    What does it cost?

    What does it cost?

    € 5,000, see scholarships and grants for this Master’s.

    Fund it!

    Fund it!

    In monthly instalments, without interest.


    This course is not an introduction to Digital Marketing, so students must have some basic knowledge about:

    Marketing Online

    Knowledge and experience in online marketing sector.


    It is not necessary to know how to use it, but to have seen the source code of a website.

    Basic Excel

    We will work with excel, so knows this tool is necessary.

    To ensure that this master’s degree is appropriate for each student, we conduct individual interviews with the candidates.

    For those who still do not have the required level, we recommend taking the higher programme on an introduction to Search Marketing in preparation for this master’s course.


    We want to help you with our scholarships

    • Tripartite Foundation Support

    • Subsidised course by the tripartite foundation for professionals!

    módulo máster 2

    • Aimed at professionals who, due to their situation, have difficulty accessing quality training


    Small number of students. The main objective of our Master’s is to train the best professionals in Digital Marketing, so we select our students to achieve the appropriate level of quality.

    Our lecturers work directly every day with the most important companies in the country and several top-level multinationals.

    We bring you the vision of a Digital Marketing project from the point of view of the agency and the client.


    Carlos Estévez

    Search Marketing Director & Web Analytics on Internet Republic

    In addition to directing the departments of SEO, SEM and web analytics of Internet Republic, Carlos Estévez has been professor of several masters of search engines and web analytics in the main online marketing schools of the country.

    Tomás Rufino

    Director of Business Development on Internet Republic

    With 20 years of online experience, he is a Management Computer Engineer from the Complutense University of Madrid. He has been SEO Director of Internet Advantage and responsible for SEO in Havas. As a teacher, he has taught advanced programming courses and training in SEO, reputation, Social Media and web analytics.

    Aleyda Solís

    SEO Consultant

    Aleyda is a recognized international SEO consultant, author of the book ``SEO. Las Claves Esenciales`` published by Anaya. Online marketing lecturer (with more than 70 papers in 17 countries in both English and Spanish) and blogger (Search Engine Land, State of Digital and Moz). Included in the Forbes list as one of the 10 Digital Marketing specialists to follow in 2015, and in Entrepreneur, within the ranking of the 50 Online Marketing Influencers to follow in 2016. He has more than 9 years of experience in search engine positioning projects with European, American and Latin American companies.

    Fernando Muñoz


    Specialist in search engine positioning and Internet projects, with extensive experience in Online Marketing. Investor (qashop, opti, Member of SEMPO (Search Engine Marketing Professional Organization). Founding partner of Mr. Muñoz Consultores, speaker and trainer in numerous talks and congresses of Online Marketing. He is a frequent lecturer at leading events in the digital panorama sector.