Internet Republica

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entrevista google

What Google wants you to say in your interviews

In our ongoing struggle to understand Google, today we’re going to look at the famous questions they ask during interviews, and see how they value lateral thinking.   This technology giant has built an empire whose flag is innovation and whose village is the world.  And, of...

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mejorar reputacion online

How to Improve Your Online Reputation

The Internet isn’t limited to just spreading scandals about famous people.  Believe it or not, waiting out there and hidden deep in the web, are a whole lot of mean-spirited people just waiting for the chance to jump on you or your brand.  They wait...

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searchmetrics

How to find market niches using Searchmetrics

  Searchmetrics is a tool which lets you discover potential new market niches, but …   What is a market niche?   A market niche is a small portion of the market where demand is not being fully met by supply or, in other words, portions of a market segment...

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seo marketing de contenidos

Five Examples Where Content Marketing Was A Major Ally

Although there is still some debate about whether “Content is King”, it’s undeniable that content marketing has become an indispensable part of any SEO strategy.  SEO and Content Marketing overlap and nourish each other – SEO makes demands, and Content fulfills the demands.   SEO needs content,...

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cuando pujar sem

When to Bid (or not) in SEM Campaigns

Search marketing needs to consider the overlapping strategies for SEO and SEM, joining their actions  in order to meet their shared objectives.  As we have discussed in our blog, this is sometimes complicated because brands distribute their investments by channel using specialized agencies.  The challenge...

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encuestas instagram stories

How To Use Polling in Instagram Stories

Instagram never stops.  And not only because it already has more than 800 million active profiles, but because it never stops offering new features and updates.   The latest arrival is Polling inside Instagram Stories.  But what does this mean for brands?   How can they take...

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Phising: fishing for victims

The buying habits of consumers have evolved significantly over the past decades.  In the 80’s, consumers bought at traditional stores.  In the 90’s, franchises started to growing and by the year 2000 anything a consumer could possibly need could be found at a single point...

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urls seo friendly

Defining URLs for SEO

The theme of SEO-friendly URLs for organic positioning isn’t something new in the industry.  In fact, we’ve been talking about it for some time in our blog, under How to optimize a URL for SEO.   Nevertheless, the structure of URL’s is one of the fundament factors...

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busquedas por voz

Voice activated searches are coming on strong

SEO is based on a constant updating.  Before, all this was oriented towards desktops.  But suddenly what we call “mobile first” has appeared and now it has changed everything.  Before, we always worked with written searches.  But now these searches can also be spoken.  That...

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