When facing an online reputation crisis, you have to carry out a detailed strategic analysis based on what factors are resulting in a real prejudice for the brand’s image of the company. After this analysis, you have to define hot spots, strengths of the brand, and a range of actions that will be taken into account. Here we have three different types of strategy. You can base your strategy on listening to users and open up a controlled dialogue with satisfied customers. You can choose to minimize the noise generated. Or you can make use of ranking and pushing back negative results on search engines.
If there really is a problem with your product or company, it is important to admit it.
Online reputation, Reputación online