In 2014, we started working with Pepecar coinciding with the removal of investment in conventional advertising, which is why we had two challenges: Maintaining brand positioning and increasing traffic in a very competitive sector.
Our Innovation, SEO and Content Marketing departments worked jointly on creating and implementing a new WEBSITE, as the previous one was obsolete in all aspects.
The new design as well as the entire contribution of the SEO team and the generation of appropriate content enabled the new WEBSITE launch at the end of 2015.
Pepecar has significantly outperformed in the Spanish market multinationals such as Hertz and Avis in terms of visibility.
In relation to terms related to “car rental”, Pepecar has 93.18% of the results (492 of 528) on the first page of Google.
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