The project with Pepecar began in 2014. The company reduced the investment in conventional advertising. There were two challenges: keep the brand ranking and grow in traffic within a highly contested industry.
Our Innovation, SEO and Content Marketing departments worked together in the development and implementation of a new WEBSITE, as the former was completely obsolete.
The new design, as well as the contribution from the SEO team and the creation of adequate content, made possible the launch of the new WEBSITE by the end of 2015.
In Spain, in terms of visibility, Pepecar has clearly taken over multinationals like Hertz and Avis in terms of visibility.
As for terms related to “alquiler de vehículos” (“car rental”), Pepecar is visible for 93.18% (492 of 528) of results on the first Google results page.
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