What did we do?
- March 2008: the Vodafone project begins. The SEO traffic to the webpage was 8%.
- October 2016: SEO traffic is 53%.
- A SEO/SEM integration was carried out.
- Decreasing the SEM budget has helped the brand allocate resources on other forms of online advertising; this has not affected relevant visits from SEM campaigns.
- We have ranked very relevant generic business words under the top 5. This has helped Vodafone become the second mobile company in Google presence in Spain, very close to Movistar.
- SEO visibility for Vodafone has increased strongly since 2008. The web has been redesigned four times, and CMS changes have been implemented without this affecting the web’s traffic nor ranking.