About This Project
¿What did we do?
- We started the Vodafone project in 2008 with low traffic from SEO in relation to other traffic sources. Year by year, SEO traffic increased until it reached 6 times the initial figure by October 2016
- SEO / SEM integration was made
- Reducing the SEM budget has enabled the brand to divert the budget to other online advertising formats, without losing the relevant visits from SEM campaigns.
- We have managed to position very relevant business generic words in the top 5. This has helped Vodafone to be the second Spanish operator in Google, just behind Movistar.
- SEO visibility of Vodafone has increased noticeably since 2008. It has gone through 4 redesigns and CMS changes without either the traffic or positioning being affected.