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In today’s environment, the development of a marketing campaign is not only defined by the public we want to reach, but also by themore precise segmentation of their exact physical location.  This is essential to create a roadmap for a successful campaign.   This segmentation can...

We take what we read on social networks at face value. Some say that Trump won the past presidential election thanks to Facebook. Find out why ;)....

Many crises are unpredictable. Acting in time against them is key. Follow these tips to prevent bad crisis communication from damaging your reputation....

It seems like many 'social media' professionals struggle to explain what their work consists on. Does it ring you a bell? Do not worry, it is normal....