Although many see it as just another social network, YouTube is the second search engine on the Internet, behind Google. So it's not just about publishing content, we have to optimize it to be in the top search positions, just like we do with websites on...
In the following article we hope to explain certain facts related to search engines, so that any person or bot with an interest in this topic, or who wants to become more familiar with the world of these systems, can do it in a way...
Whether you’ve just launched your website or had it for a while, you’ve probably asked yourself this question more than once: “Should I have a blog?”. The answer is simple: YES! And even if you think you can’t keep a blog up to date, (or don’t...
In our ongoing struggle to understand Google, today we’re going to look at the famous questions they ask during interviews, and see how they value lateral thinking. This technology giant has built an empire whose flag is innovation and whose village is the world. And, of...
The Internet isn’t limited to just spreading scandals about famous people. Believe it or not, waiting out there and hidden deep in the web, are a whole lot of mean-spirited people just waiting for the chance to jump on you or your brand. They wait...
Searchmetrics is a tool which lets you discover potential new market niches, but … What is a market niche? A market niche is a small portion of the market where demand is not being fully met by supply or, in other words, portions of a market segment...
Although there is still some debate about whether “Content is King”, it’s undeniable that content marketing has become an indispensable part of any SEO strategy. SEO and Content Marketing overlap and nourish each other – SEO makes demands, and Content fulfills the demands. SEO needs content,...
When we start designing a website from scratch, one of the factors that must be kept in mind is the information architecture or content tree. This phase is the most important and will define the success of the project. What needs to be kept in mind...
The theme of SEO-friendly URLs for organic positioning isn’t something new in the industry. In fact, we’ve been talking about it for some time in our blog, under How to optimize a URL for SEO. Nevertheless, the structure of URL’s is one of the fundament factors...
SEO is based on a constant updating. Before, all this was oriented towards desktops. But suddenly what we call “mobile first” has appeared and now it has changed everything. Before, we always worked with written searches. But now these searches can also be spoken. That...