Marketing

Why are Chatbots important?

One of the main keys, for brands today is the direct interaction with the user, since users in the digital context devote most of their time to instant messaging applications, chatbots. This situation makes chatbots the best solution and a turning point to achieve that interaction....

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place branding

Place Branding

  Today we want to talk to you about place branding. Even if English is not your first language, you’ll know what we are referring to. Or at least you’ll have an intuition about it, given the title of this piece.   Tourism, for example, at the national...

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