Generating customized reports on SearchMetrics
With the tool SearchMetrics we can make automated reports that can be generated periodically to do an analysis and/or send it to the client or other departments.
In this occasion we are going to explain how to create a report where we will include SEO visibility graphs for our web and the competing ones so that we can see the evolution through time.
To start a report, we are going to generate the SEO visibility graph of any website we want (in this case we chose mirror.co.uk).
On the top right corner of the graph you will see a [+] button that will unfold a menu. Here we will click on Add to Dashboard.
Since we are going to create a new Dashboard, we will click on this option on the window that opens up (later on we will click on add to an existing dashboard).
We choose a title for the report (UK online newspapers, in English), add a description (optional) and then we choose an interval. You might find useful to get several graphs for short and long term data. On the example below we choose an interval of one year.
When we have added the graph to the report, we have to choose a layout. To do this, drag the graph to the area of the report where you want to place it. Since we are doing a new report, there are no more elements to show, but when there are (as we will see in the following) we can include it anywhere on the report.
Clicking on Layout will show common elements to be included on our report: we can add images, text and different kinds of separators. In our case, we will add an image with the logo of the company, a text for the title and a separator.
Drag each element onto the Dashboard area. You will see that it already includes the graph that we added on the previous step.
When the elements and the content have been added (we have uploaded an image and given the project a title) we can click on View to see how the report looks like.
We shall not forget to say that you can add as many blocks as you want depending on your needs.
This is how the customized report looks like for the moment:
When the basis for the report is ready, we can add more graphs.
In this case we will go to the main page of mirror.co.uk and compare the visibility with that of thesun.co.uk and telegraph.co.uk.
To add this information to the report, click on the upper right corner [+] and choose the Dashboard you want to add to the graph. In this case it is “Periódicos online UK”.
The new graph will be displayed under the list of elements, and we can put it on the position we want.
When the customized report is ready, it will update weekly with the new data available. Then we can export it as PDF to send it to our client clicking on save as PDF.